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A gutter installation company,in the past,generated most of its sales through telemarketing but now uses direct mail to reach prospective customers.Which of the following most likely explains the reason that the firm switched from 'telemarketing' to 'direct mail'?
Baby Bust
A period marked by a significant decrease in birth rates.
Generation X
Generation X refers to the demographic cohort born approximately between the early 1960s and late 1970s, known for its adaptability, skepticism towards institutions, and bridging the gap between traditional and digital technologies.
Baby Boomers
A demographic group born approximately between 1946 and 1964, known for being a large generation with significant economic and cultural impact.
Racial and Ethnic Diversity
The inclusion and representation of various racial and ethnic groups within a community, organization, or society.
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