A Gutter Installation Company,in the Past,generated Most of Its Sales

question 23

Multiple Choice

A gutter installation company,in the past,generated most of its sales through telemarketing but now uses direct mail to reach prospective customers.Which of the following most likely explains the reason that the firm switched from 'telemarketing' to 'direct mail'?

• A)the government's anti-spam legislation
• B)the Unsolicited Messages Act
• C)ESOMAR Guidelines for online research
• D)the Children's Online Privacy Protection Act
• E)the National Do Not Call Register

---

Definitions:

Self-Disclosure

Purposefully providing information about yourself to others that they would not learn if you did not tell them.

Social Penetration

A theory that describes how interpersonal relationships develop through gradual sharing of deeper and more personal information.

Filtering

Process of reducing the number of partners at each stage of relational development by applying selection criteria.

Dyadic Effect

The reciprocal nature of self-disclosure: “You disclose to me, and I’ll disclose to you.”