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When Asked About Their Preferred Brand of Instant Noodles Outside

question 15

Essay

When asked about their preferred brand of instant noodles outside a supermarket setting, customers could not remember Nissin's name, but relied on the distinct packaging to help them spot the noodles while shopping. Identify the basic communication objective that is most important in this situation, and suggest a way Nissin could address that objective.


Definitions:

Teenagers

Young people whose age falls within the range from 13 to 19 years.

Labor-Force Participation

The fraction of the population of working age that is engaged in employment or in the search for a job.

Prime Working Age

The age range typically considered most productive and desirable for employment, often defined as 25 to 64 years.

Labor-Force Participation Rate

The percentage of the adult population that is in the labor force

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