When Kraft Blends Different Coffees for the British (Who Drink

question 73

Multiple Choice

When Kraft blends different coffees for the British (who drink coffee with milk) , the French (who drink it black) , and Latin Americans (who want a chicory taste) , it is engaged in ________.

• A) straight extensions
• B) product adaptation
• C) retailer versions
• D) backward invention
• E) forward invention

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Definitions:

Incorporated

A business that has been formed into a legal corporation, providing its owners with limited liability.

Limited Liability Company (LLC)

An unincorporated business that is taxed like a partnership, with the members paying personal income taxes, and has the limited liability of a corporation.

Unincorporated

Referring to entities or businesses that have not formed or been recognized as a corporation under law.

Taxed

Subjected to financial charges or levies imposed by a government on income, transactions, or property.