Bicycle Store 2Wheels Wants to Attract and Retain Customers to Maximize

question 57

Essay

Bicycle store 2Wheels wants to attract and retain customers to maximize customer profitability. What are the basic tactics it can use to manage customers that vary in loyalty, profitability, risk, and other factors?

---

Definitions:

Needs Assessment

A systematic process to identify and prioritize gaps between current conditions and desired states or outcomes in an organization.

Trainee Readiness

The level at which a new employee or trainee is prepared and willing to undergo training for their new role or task.

Training Methods

Various techniques and programs designed to enhance employees' skills and knowledge for their professional development.

Needs Assessment

A systematic process for determining and addressing gaps between current conditions and desired conditions, often used in the context of organizational training and development.