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How Can a Small Business Create a Loyal Brand Community

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How can a small business create a loyal brand community?


Definitions:

Sample Variance

A statistic used to estimate the variance of a population, calculated from a sample of data from that population.

Hypothesis Test

A procedure for testing a hypothesis about a parameter in a population, using data measured in a sample.

Population Variance

A statistical measure that calculates the variance of the entire population, representing the average of the squared differences from the population mean.

Significance Level

The threshold below which a test statistic's p-value must fall for an effect to be considered statistically significant.

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