Which of the Following Is Not a Role Played by Service

question 37

Multiple Choice

Which of the following is not a role played by service marketing communications?

• A)Add value through communication content.
• B)Facilitate customer involvement in service production.
• C)Positioning to attract investors.
• D)Stimulate or dampen demand to match capacity.
• E)Position and differentiate the service.

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Definitions:

Ensuring Empty House

The act or strategy of making sure a house or dwelling is unoccupied, typically for nefarious purposes.

Water Meter

A device that measures the amount of water usage in residential, commercial, or industrial properties to bill the consumers accordingly.

Leaving A Card

A phrase typically used in social contexts, implying the act of making one's presence or visit known through a physical or symbolic gesture.

Repeated Telephone Calls

The act of making multiple consecutive phone calls often to the same recipient, which can range from benign to harassing behavior.