Which of the Following Is Not a Role Played by Service

question 37

Multiple Choice

Which of the following is not a role played by service marketing communications?

• A)Add value through communication content.
• B)Facilitate customer involvement in service production.
• C)Positioning to attract investors.
• D)Stimulate or dampen demand to match capacity.
• E)Position and differentiate the service.

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Definitions:

Volunteer

An individual who offers their service or efforts willingly and without financial compensation.

Door-In-The-Face Technique

A persuasive strategy where a large, unreasonable request is made first with the expectation of being refused, followed by a smaller, more moderate request.

Moderate Request

An approach in persuasion where the request made is reasonable and not extreme, aiming to increase compliance.

Experimenter

A person who conducts an experiment to test a hypothesis or examine how variables interact.