In 2004, ICQ Users Were Enticed by a Sales Message

question 3

Multiple Choice

In 2004, ICQ users were enticed by a sales message from a supposed anti-virus vendor. On the vendor's site, a small program called Mitglieder was downloaded to the user's machine. The program enabled outsiders to infiltrate the user's machine. What type of malware is this an example of?

• A) Trojan horse
• B) virus
• C) worm
• D) spyware

Understand the difference between styles, fashion, fads, and classics in the context of product life cycles.

Explain the significance of coding in fashion and how it relates to consumer interpretation.

Assess the importance of innovation in the fashion industry, including types of innovations.

Discuss the sociological models of fashion and their relevance to contemporary culture.

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Definitions:

Marginal Utility

The extra pleasure or advantage (utility) a person receives from using an additional unit of a product or service.

Marginal Utility

The additional satisfaction or benefit received from consuming one more unit of a good or service.

Movie Rental

The practice of paying a fee to borrow a film for a limited period, traditionally through physical stores, or digitally via online platforms.

Choice Set

The collection of all possible options available to a consumer when making a decision.