A ________ Is a Series of Steps That Include Collection

question 100

Multiple Choice

A ________ is a series of steps that include collection, analysis, and presentation of information for use in making marketing decisions.

• A) primary data collection
• B) secondary and primary data collection
• C) marketing decision support system
• D) pure research process
• E) marketing information system

---

Definitions:

Future Value

The value of an investment at a specified date in the future, considering interest or returns earned over time.

Present Values

A calculation that determines the present worth of a future sum of money or stream of cash flows, given a specified rate of return.

Technical Analysis

A method of evaluating securities by analyzing statistics generated by market activity, such as past prices and volume.

Statistical Analysis

A method of collecting, reviewing, and interpreting data to discover patterns, correlations, or trends.