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Each Consumer Interaction with a Company Provides Data That the Company

question 36

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Each consumer interaction with a company provides data that the company can use to develop consumer insights.


Definitions:

Encoding

The process by which information is transformed into a format that can be stored in memory.

Assigned

Allocated or designated to a person, task, or responsibility by someone in authority.

Interpreted

Understood or explained the meaning of something, often within a specific context or perspective.

Communication Channel

The medium through which information is transmitted from one individual or group to another within an organizational context.

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