The Division of Buyers into Groups Based on Their Knowledge

question 44

Multiple Choice

The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a product is ________ segmentation.

• A) behavioral
• B) psychographic
• C) values
• D) demographic
• E) needs

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Definitions:

Social Insurance

A government-sponsored program designed to provide financial protection to individuals against economic risks such as unemployment, disability, or old age.

TANF

A program funded by the federal government in the United States, Temporary Assistance for Needy Families assists impoverished families in reaching self-reliance.

Foreign-Born

Individuals who were born outside of the country in which they currently live, excluding those who were born to parents stationed abroad as part of diplomatic or military service.