Like Consumer Markets, Business Markets Can Be Segmented by Demographics

question 82

True/False

Like consumer markets, business markets can be segmented by demographics and loyalty.

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Definitions:

Perceived

Understood or interpreted in a certain way by an individual, based on their personal judgment, feelings, or opinions.

Legitimate

Something that is authorized, legal, and recognized as valid or rightful, based on established rules or standards.

Expert Power

The power that exists when an agent has specialized knowledge or skills that the target needs.

Relevant

Being closely connected or appropriate to the matter at hand.