Advertisers Are Increasingly Shifting Larger Portions of Their Budgets to Media

question 46

Multiple Choice

Advertisers are increasingly shifting larger portions of their budgets to media that cost less and have more specific target audiences. Which of the following will be harmed the MOST by such a shift?

• A) radio
• B) newspapers
• C) network television
• D) search marketing
• E) mobile advertising

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Definitions:

Excessive Interest Rates

Interest rates that are significantly higher than what would be considered reasonable or fair, often associated with predatory lending practices.

Low Tariffs

Refers to relatively minimal taxes or duties placed on the import or export of goods which can encourage free trade and lower the cost of imported goods.

Public Ownership

The holding of assets by the government or community as a whole, rather than by private individuals or companies, often found in utilities, transport infrastructures, or education systems.

Railroads

Networks of tracks on which trains run, serving as a critical component in the transportation infrastructure by facilitating the movement of goods and people across long distances efficiently.