Examlex

Solved

Advertisers Are Increasingly Shifting Larger Portions of Their Budgets to Media

question 46

Multiple Choice

Advertisers are increasingly shifting larger portions of their budgets to media that cost less and have more specific target audiences. Which of the following will be harmed the MOST by such a shift?


Definitions:

Contract Rights

The legal benefits and obligations that are created by a contract for the parties involved.

Incidental Benefit

A non-intended advantage or favor a party receives from a contract made between other parties.

Mortgage Payments

Regular payments made to a lender, typically composed of principal and interest, for the loan taken out to purchase property.

Original Lender

The financial institution or lender that originally provided the loan or credit to a borrower.

Related Questions