A Full Page Ad Published in Saveur Magazine, Which Focuses

question 22

Multiple Choice

A full page ad published in Saveur magazine, which focuses on cooking and enjoying authentic food from around the world, has a total number of 1,500,000 impressions and costs $33,000. What is the CPM for this ad?

• A) $49.50
• B) $45.45
• C) $33
• D) $22
• E) $18

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Definitions:

Infertility

The inability to conceive a child after a year or more of regular sexual intercourse without the use of birth control.

Pregnant

The state of carrying a developing fetus within the uterus.

Obesity

Defined as having a body mass index at or above the 95th percentile for height and age.

Physical Activity

Any bodily movement produced by skeletal muscles that require energy expenditure, including exercise and activities undertaken while working, playing, or performing daily chores.