Examlex
________ is the collective consumer perceptions, attitudes, and expectations for a brand resulting from historical and current brand experiences.
Hedonism
The conception of the good life that takes pleasure to be the ultimate good.
Ethical Relativism
The thesis that whatever a culture or a society holds about right and wrong is therefore correct, at least for members of that culture or society. See moral (or ethical) relativism.
Nietzsche
Friedrich Nietzsche, a 19th-century German philosopher known for his critique of traditional moral values and the concept of the "will to power."
Courageous Person
An individual who displays bravery and willingness to face fear, pain, risk/danger, uncertainty, or intimidation.
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