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A college student is taking a full course load,working 20 hours per week,and still has to take out a student loan to cover tuition.One day,he sees a classmate driving a new Lexus LFA sports coupe (price: $375,000) and feels he just has to have one for himself.What factor is most likely to prevent a successful marketing exchange between the student and the local Lexus dealer located in an affluent suburb about 20 miles from his university?
Language
A system of communication that uses symbols, sounds, or gestures to convey meaning, fundamental for human interaction and expression.
Right Hemisphere
The right hemisphere of the brain is responsible for spatial abilities, recognizing faces, visual imagery, and processing music, often associated with holistic thought processing.
Skills
The ability to do something well, usually gained through training or experience.
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