One or More Specific Groups of Potential Consumers Toward Which

question 50

Multiple Choice

One or more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a

• A)mass market.
• B)base market.
• C)potential market.
• D)target market.
• E)promotional market.

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Definitions:

Investee

A company in which another entity has invested, granting the investor a level of influence or control over its operations.

Related Expense

Costs that are directly connected to or a result of a specific business activity or operation.

Subsidiary Contract

An agreement or contract involving a company that is controlled by another parent company.

Initial Value Method

An accounting practice for investment recording wherein the investment is kept at its original cost on the balance sheet without adjusting for changes in net income of the investee.