One or More Specific Groups of Potential Consumers Toward Which

question 50

Multiple Choice

One or more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a

• A)mass market.
• B)base market.
• C)potential market.
• D)target market.
• E)promotional market.

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Definitions:

General Publication

The act of making information or material available to the general public through various distribution channels.

Appraisal Remedy

A legal right that allows minority shareholders to have their shares appraised and to be paid a fair value in cases of mergers or consolidations.

Fair Value

An estimate of the market value of an asset or liability, based on the price that willing parties would agree to in an arm's length transaction.

Involuntary Dissolution

The forced dissolution of a corporation or partnership by court order, usually initiated by a shareholder or creditor.