Suppose You Want a Snack After Taking This Exam

question 20

Multiple Choice

Suppose you want a snack after taking this exam.Domino's is located across the street from your College of Business classroom.Unfortunately,you forgot your wallet in the haste of getting to class on time to take the test.Therefore,you have no means to pay for the pizza.Which of the following reasons explain why marketing fails to occur here between you and Domino's?

• A)There is only one party with unsatisfied needs.
• B)The ability to satisfy a need is missing.
• C)A desire to satisfy a need is missing.
• D)No assessments of consumer wants and needs have been made.
• E)There is no way for the parties involved to communicate.

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Definitions:

Long-Term Sales

Sales strategies focused on achieving sustained revenue growth over an extended period rather than immediate gains.

Needs

States of felt deprivation. Consumers feel that deprivation when they lack something useful or desirable like food, clothing, shelter, transportation, or safety.

Ethical Behavior

Acting in ways consistent with societal standards of right and good conduct, both in personal and professional contexts.

Core Organizational Values

The fundamental beliefs or guiding principles that form the foundation of an organization's culture and decision-making processes.