The Idea That an Organization Should Strive to Satisfy the Needs

question 114

Multiple Choice

The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals reflects the

• A) concept of synergy.
• B) marketing concept.
• C) principle of customer relationship management.
• D) societal marketing concept.
• E) consumerism concept.

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Definitions:

Mixed-Methods Research

A research approach that combines quantitative and qualitative methods to capitalize on the strengths of both, providing a more comprehensive understanding of research questions.

Dramatism

A method of analysis used in communication and sociolinguistics, viewing life as a drama and understanding human interaction through narrative contexts.

Empiricism

A philosophical approach that emphasizes the role of experience and evidence from the senses in the formation of knowledge.

Demonstrable Fact

Information that can be proven with evidence.