Twitter Is a Website That Offers a Social Networking Service,enabling

question 189

Essay

Twitter is a website that offers a social networking service,enabling its users to send and read other users' messages or conversations called tweets,which are text-based posts,or tweets,of up to 140 characters displayed on the user's profile page.Connected to each tweet is a rich details pane that provides additional information,deeper context,and embedded media.Companies are using Twitter as a tool in their relationship marketing programs.In what ways can Twitter be used to benefit both the customer and the organization?

Understand the concept of force field analysis and its utility in change management.

Distinguish between organizational structures and their impact on change adaptability.

Understand the dynamics of change within public agencies during various periods.

Recognize the time frame typically required for successful changes in an organization's culture.

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Definitions:

Cognitive Appraisal

A mental process through which people evaluate the significance and meaning of events and situations for their well-being.

Richard Lazarus

A psychologist known for his research on stress and emotion, particularly for developing the appraisal theory of stress.

Robert Zajonc

A psychologist known for his theories on the interplay between emotions and cognitive processes.

Joseph LeDoux

An American neuroscientist known for his research on survival circuits, including mechanisms of fear and anxiety in the brain.