Cause Marketing Is a Tactic Wherein

question 98

Multiple Choice

Cause marketing is a tactic wherein

• A) the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
• B) organizations recognize the need to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
• C) marketing services are provided at little or no cost for the purpose of promoting or supporting a worthy cause.
• D) companies employ marketing efforts to produce, promote, and reclaim environmentally sensitive products.
• E) marketing actions that took place actually caused more good than was anticipated.

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Definitions:

High-Status

Holding a position of power, privilege, or high esteem within a societal hierarchy.

Slut Discourse

Discussions or narratives that stigmatize certain sexual behaviors, often aimed at women, based on perceived promiscuity.

Sexual Privilege

The advantages or rights implicitly granted to individuals based on their perceived or actual sexual orientation, often favoring heterosexuals.

Reputational Risk

The potential loss or damage to the standing or esteem of an individual or organization due to negative public perception.