In Marketing,advertisements or Salespeople Can Activate a Consumer's Purchase Decision

question 314

Multiple Choice

In marketing,advertisements or salespeople can activate a consumer's purchase decision process by

• A)creating a sense of irony or amusement.
• B)manipulating a customer's want into a need.
• C)promising product attributes that exceed the actual product potential.
• D)showing the shortcomings of competing (or currently owneD)products.
• E)shifting the consumer's focus from internal search to external search.

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Definitions:

Gross Profit Section

The portion of an income statement that shows revenue minus the cost of goods sold, indicating the profit made from selling goods before other expenses are deducted.

Merchandising Company

A business that purchases finished goods for resale, making a profit on the merchandise sold.

Income Statement

A financial statement showing the revenue, expenses, and profits or losses of a business over a particular period.

Freight-In

Freight-In costs are the shipping charges for receiving goods from suppliers, considered part of the inventory cost and included in the cost of goods sold when the inventory is sold.