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In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Facebook?
Conform to Society
The act of adhering to the norms, values, and expectations established by one's social group or society at large.
Stand Out
To be noticeably different or distinguishable from others.
True Skateboarder
A term that might refer to an individual deeply committed to skateboarding culture and lifestyle, embodying its values and practices.
Authoritative Performance
can refer to executing tasks or roles with a high level of expertise, confidence, and command, often in a leadership or professional context.
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