Firms Such as Ford and Frito-Lay Have Learned Which of the Following

question 137

Multiple Choice

Firms such as Ford and Frito-Lay have learned which of the following marketing lessons?

• A)It is a lot easier to find new customers than to retain existing ones.
• B)According to research,it is equally costly to acquire new customers and retain existing ones.
• C)Existing customers do not spend as much as new customers since the former like the old products rather than the new ones new customers like.
• D)The buying experience,customer satisfaction,and customer retention can increase a firm's profits.
• E)Unless a marketing promotion to retain customer loyalty can increase market share by at least 5 percent,it is not worth the expenditure.

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Definitions:

Round Dose

The process of adjusting a medication's dosage to a more convenient or standardized figure for administration.

Parenteral Routes

Methods of administering drugs by means other than through the digestive system, such as intravenous, intramuscular, or subcutaneous injection.

Approved Abbreviations

Officially accepted shortcuts or acronyms used to simplify and streamline written communication, especially in healthcare settings.

Intramuscular Injections

A method of administering medication deep into the muscles, allowing for rapid absorption into the bloodstream.