For Coppertone Products, Evaluations in the Postpurchase Behavior Stage of the Consumer

question 177

Multiple Choice

For Coppertone products, evaluations in the postpurchase behavior stage of the consumer purchase decision process that are most likely to cause dissatisfaction are

• A) dry skin and acne.
• B) greasy formula and sunburn.
• C) dry skin and skin infection.
• D) sunburn and poor customer service.
• E) poor customer service and high price.