Nescafé Coffee Is Marketed Using Different Coffee Blends and Promotional

question 209

Multiple Choice

Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries. For example, Nescafé generally emphasizes the taste, aroma, and warmth of shared moments in its advertising around the world. However, in Thailand, Nescafé is advertised as a way to relax from the pressures of daily life. This is an example of which type of global marketing product and promotion strategy?

• A) product extension
• B) product customization
• C) product adaptation
• D) dual adaptation
• E) dual integration

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Definitions:

Verbal Assault

The act of attacking or aggressively targeting someone using spoken words, often with the intent to intimidate or harm the individual's sense of self.

Physical Assault

An act of violence or force against another person that causes harm or is intended to cause harm.

Hot and Crowded Pub

A densely packed and warm environment within a public house, which can effect patrons' comfort and behavior.

Department Store Sale

A promotional event in a large retail store offering products at reduced prices for a limited period.