In Marketing Research, Sampling Refers to

question 88

Multiple Choice

In marketing research, sampling refers to

• A) testing the effectiveness of a marketing alternative in a supervised setting.
• B) collecting various secondary data through electronic or mechanical means.
• C) allowing a subject to experience firsthand a new or updated product or service.
• D) selecting representative elements from a population and treating their answers as typical of all those in whom they are interested.
• E) testing members from all ages, both genders, and different levels of income and education to guarantee reliable information.

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Definitions:

Journal Entries

Records of financial transactions in the accounting system, where each transaction requires a debit and a credit.

Understated

Describes an item that is reported at a figure less than the actual amount.

Bank Reconciliation

Aligning an organization's bookkeeping figures for a cash account with the related details found on a bank statement.

Checkbook Balance

The balance of a checking account according to the checkbook's records, not necessarily the same as the bank statement balance.