Product Positioning Refers to

question 87

Multiple Choice

Product positioning refers to

• A)an outdated concept that assigns product value by association with social class.
• B)the place a product offering occupies in consumers' minds on important attributes.
• C)the competitive advantage of one product over another.
• D)changing the place a product occupies in a consumer's mind relative to competitive products.
• E)using a market-product grid to place products in their appropriate places on that grid to identify potential untapped markets.

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Definitions:

Poverty

A socio-economic condition characterized by a lack of financial resources or means of subsistence, leading to inadequate access to basic needs such as food, water, and shelter.

Consequences

The results or effects that follow an action or decision.

Rightness

The quality of being morally correct, just, or honorable, often used to describe actions or decisions that conform to moral or ethical principles.

Backward-looking Reasons

Justifications for actions or decisions that are based on events, information, or values from the past.