When Accessing a Database,marketers Can Use Sensitivity Analysis to Ask

question 177

Multiple Choice

When accessing a database,marketers can use sensitivity analysis to ask ________ to determine how hypothetical changes in product or brand drivers can affect sales.

• A)"what if" questions
• B)results-oriented questions
• C)data warehouse questions
• D)internal data questions
• E)buying behavior questions

Identify root-cause cost drivers and their impact on operational efficiency.

Analyze the impact of effective inventory management and its relation to non-value-added activities.

Understanding the principles and steps involved in Business Process Re-engineering (BPR).

Differentiating between traditional cost control and modern cost management approaches.

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Definitions:

Estimated Returns Inventory

A reserve account used by companies to account for anticipated returns of sold goods, affecting the overall sales and inventory levels.

FOB Destination

A shipping term indicating that the seller is responsible for the goods and the shipping cost until the goods reach the buyer's specified location.

Cost of Inventory

The total cost incurred to acquire stock items that are intended for resale, including purchase price, freight, and handling fees.

Physical Inventory

An actual count of all the goods on hand at the end of an accounting period.