Airlines Have Developed Frequent-Flyer Programs to Encourage Passengers to Use

question 32

Multiple Choice

Airlines have developed frequent-flyer programs to encourage passengers to use the same airline repeatedly.This marketing strategy is based on

• A)geographic segmentation.
• B)behavioral segmentation.
• C)psychographic segmentation.
• D)demographic segmentation.
• E)buying condition segmentation.

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Definitions:

Social Institutions

Established systems or structures within a society that govern the behavior and expectations of individuals, such as family, education, and government.

Raised In Isolation

The condition of being brought up in an environment that is significantly devoid of normal social interaction and exposure to the outside world.

Develop Normally

The process of growing or evolving according to expected patterns or stages of physical, mental, or emotional growth.

Total Institutions

are places of residence and work where large numbers of individuals are cut off from wider society for a considerable period, leading lives enclosed and regulated by the institution.