During the Introduction Stage of the Product Life Cycle,a(n)________ Pricing

question 186

Multiple Choice

During the introduction stage of the product life cycle,a(n) ________ pricing strategy may be used.This pricing strategy charges a high initial price to recoup the costs of product development.

• A)penetration
• B)cost-plus
• C)target ROI
• D)skimming
• E)above-market

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