A 3M Researcher Worked with University Students to Develop the Post-It®Flag

question 202

Multiple Choice

A 3M researcher worked with university students to develop the Post-it®Flag Highlighter. When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier, at which stage of the new-product development process was this product?

• A) idea generation
• B) screening and evaluation
• C) business analysis
• D) new-product strategy development
• E) concept testing

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Definitions:

Full Cost

The total cost associated with producing a product or providing a service, including both direct and indirect costs.

Contribution Margin

The amount by which the sale of products or services exceeds variable costs, contributing to the coverage of fixed costs and profit generation.

Machine Hour

A unit of measure representing an hour of operation of a machine, used in calculating the cost of running machinery for manufacturing.

Profit Margin

A financial metric that measures the amount of net income earned with each dollar of sales.