Marketing Synergies Often Come at the Expense of Product Synergies

question 77

Multiple Choice

Marketing synergies often come at the expense of product synergies because

• A) product synergies are more effective for penetrating a market rather than creating one.
• B) multiple market segments usually require multiple products.
• C) it is easier to change a product than to completely develop a new marketing plan.
• D) a single customer segment will likely require a variety of products, each of which must be designed and manufactured.
• E) no company can afford to do both at the same time.

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Definitions:

Sediment

Particulate material that is transported and deposited by wind, water, or ice, often forming layers on the Earth's surface.

Red Algae

A group of primarily aquatic, photosynthetic organisms, known for their reddish pigmentation and importance in marine ecosystems.

Billion Years

A unit of time used in geology, astronomy, and evolutionary biology, among other fields, to describe extremely long periods in Earth's history or the history of the universe.

India

A country in South Asia, known for its diverse cultures, languages, and histories, and as the seventh-largest country by land area.