Grouping Potential Buyers into Meaningful Segments Involves Meeting Some Specific

question 50

Multiple Choice

Grouping potential buyers into meaningful segments involves meeting some specific criteria that answer which of the following questions?

• A)Is this product useful on a global scale?
• B)Is it possible to reposition this product?
• C)Is there too much competition for this product?
• D)Is the market loyal to the product?
• E)Would segmentation be worth doing and is it possible?

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Definitions:

Price Discrimination

The strategy of selling the same product at different prices to different customers, based on willingness to pay, without corresponding cost differences.

Price Discrimination Strategy

A pricing strategy where a company sells the same product to different buyers at different prices, based on what the seller believes each customer is willing to pay.

Products Online

Goods or services offered for sale on the internet, encompassing a wide range of items from clothing to software, facilitating easier access and broader choices for consumers.

Marginal Revenue

The increased earnings from the sale of one more unit of a product or service.