Manufacturing a Product Only When There Is an Order from a Customer

question 125

Multiple Choice

Manufacturing a product only when there is an order from a customer is referred to as

• A) order customization.
• B) a one product, one market segment strategy.
• C) synergistic marketing.
• D) build-to-order.
• E) specialty customization.

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Definitions:

Lanham Act

The primary federal trademark statute in the United States, which provides protection to the owners of trademarks by preventing others from using their marks without permission.

Trademark

A sign, term, or series of words officially recognized or developed through usage, that identifies a business or its goods.

Copyright Law

Legal protection granted to authors, composers, and artists for their original works, preventing unauthorized use.

Corrective Advertising

Corrective advertising involves measures taken by a company to rectify previous misleading or false claims made in advertisements, often mandated by regulatory authorities.