Marketing Dashboards Are Useful in Measuring Actual Market Performance Versus

question 221

Multiple Choice

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step would be to conduct market research to determine

• A)how to change the promotional strategy.
• B)whether the problem is internal or external to the organization.
• C)whether to drop or keep the failing product or market.
• D)whether to change the goal,and therefore,the marketing metric used to measure it.
• E)if the numbers used for evaluation in the marketing dashboard are accurate.

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