As Shown in the CDI/BDI Marketing Dashboard Above,a BDI of 30

question 306

Multiple Choice

As shown in the CDI/BDI Marketing Dashboard above,a BDI of 30 is determined by

• A)finding the percent of the U.S.population in the "Households without children" segment divided by the percent of Hawaiian Punch sold to households without children in the U.S.multiplied by 100.
• B)subtracting the total number of non-users from the total number of users of Hawaiian Punch sold to households without children.
• C)finding the difference in total sales of Hawaiian Punch between households who have children and those who do not.
• D)finding the percent of Hawaiian Punch sold to U.S.households without children divided by the percent of the U.S.population in the "Households without children" segment multiplied by 100.
• E)using the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry,including the firm itself.

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Definitions:

Parallel Connection

A way of connecting electrical components so that they share the same voltage across them, but can carry different currents.

Frequency Source

A device or system component that generates a signal of a specific frequency.

Capacitive Reactance

The opposition to the change in voltage across a capacitor, measured in ohms and varying with frequency.

Parallel Connection

An arrangement in electrical circuits where components are connected across common junction points, allowing each component to operate independently of the others.