One Problem in the Interstate Trucking Industry Is the Number

question 307

Multiple Choice

One problem in the interstate trucking industry is the number of trucks that return empty after making a delivery. There is a website where independent interstate truckers can look for loads to carry on their return trips, known as backhauls. Because the trucks would normally return empty, truckers who use this website to generate business they would not have had otherwise receive a reduced shipping rate. This reduced rate for a backhaul is an example of

• A) penetration pricing.
• B) target pricing.
• C) cost-plus pricing.
• D) odd-even pricing.
• E) yield management pricing.

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Definitions:

Evolutionary Argument

A rationale derived from evolutionary biology, suggesting that certain traits or behaviors have developed over time due to the advantages they provided for survival and reproduction.

Cultural Organization

An entity that works to promote, preserve, research, or manage the cultural heritage, customs, or entertainment of a specific group or society.

Social Capital

The networks, relationships, and norms that facilitate collective action and cooperation among groups and communities, contributing to societal and economic benefits.

Social Organization

Is the orderly arrangement of social interaction.