One Problem with Humorous Appeals Is That

question 42

Multiple Choice

One problem with humorous appeals is that

• A)their effectiveness may vary across cultures if used in a global campaign.
• B)they contain no information to help consumers.
• C)they do not appeal to women.
• D)they do not stand out in a cluttered advertising climate.
• E)they are usually only appropriate for millennials.

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Definitions:

Desktop Publishing

The creation of documents using specialized software on a personal computer that combines text and graphics, intended for print or digital publication.

Camera-Ready Documents

Documents that are fully prepared, formatted, and ready to be printed or published without needing any additional modifications.

Communications

The process of transmitting, receiving, and processing information between entities or individuals through various modalities, including verbal, non-verbal, and written.

Speech-Recognition Software

Software that recognizes and interprets human speech, either one word at a time (discrete speech) or in a stream (continuous speech).