Which of the Following Is an Important Guideline When Using

question 157

Multiple Choice

Which of the following is an important guideline when using a fear appeal?

• A)Make sure the advertisement is still appropriate for viewing by children.
• B)Make the appeal so strong that it appears humorous.
• C)Don't make the appeal so strong that consumers will want to tune out the advertisement.
• D)Avoid any reference to death or dying.
• E)Make sure to emphasize that the outcome rests in the viewers' hands.

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Definitions:

Representation

The act of standing for or symbolizing something else, or an accurate depiction of something in a particular medium.

Mental Picture

A visual representation formed in the mind, which can be recalled or imagined without the physical presence of the object.

Object

In general usage, any material thing that can be seen and touched. In psychological contexts, an object can refer to a target of attention or affection.

Piaget

Jean Piaget was a Swiss psychologist known for his pioneering work in the study of child development and his theory of cognitive development that explains how children construct a mental model of the world.