Performance Measures for Social Media Are

question 143

Multiple Choice

Performance measures for social media are

• A) more likely to track short-term goals than those for traditional media.
• B) harder to track than traditional media such as newspapers and magazines because marketing managers can get real figures for the circulation numbers.
• C) easiest to track using Twitter.
• D) more specific than those for traditional media because of the ease of tracking online behavior.
• E) very predictive when it comes to anticipating what will "go viral."

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Definitions:

Lie Detector Test

A Lie Detector Test, also known as a polygraph test, is a procedure that measures physiological responses to determine truthfulness of answers to specific questions.

Federal Statute

Laws enacted by the United States Congress that apply to the entire country.

Americans with Disabilities Act

A civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life.

Special Accommodations

Adjustments or modifications made to environments or practices to ensure accessibility and equal opportunity, particularly for individuals with disabilities.