The Average Number of Times a Person in the Target

question 105

Multiple Choice

The average number of times a person in the target audience is exposed to an advertisement is referred to as

• A) the exposure rate.
• B) GRPs.
• C) frequency.
• D) the coverage rate.
• E) CPM.

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Definitions:

Comparability

A financial accounting concept that ensures financial statements can be compared between periods and with other companies.

Company

A legal entity formed by a group of individuals to engage in and operate a business—commercial or industrial—enterprise.

Rising Prices

This term indicates an economic situation where the general level of prices of goods and services in an economy increases over a period.