One Disadvantage of Using the Internet as an Advertising Medium

question 266

Multiple Choice

One disadvantage of using the Internet as an advertising medium is

• A)as a relatively new medium,it has attracted limited use.
• B)it is difficult to translate messages that can be used in social media networks such as Facebook and Twitter.
• C)the effectiveness of online advertising is still uncertain.
• D)it often creates more traffic than a firm can actually handle.
• E)pay-per-click search ads on Google are expensive and ineffective.

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Definitions:

Opportunities

Prospects or situations that present possibilities for advancement, achievement, or success, often influenced by socio-economic factors.

Married Couples

Two individuals legally united through marriage, recognized both socially and legally, forming a primary social and economic unit.

Single Parents

Individuals who are raising children without the involvement of the other parent in the home.

Poverty

The state of having insufficient financial resources or material possessions for a minimum standard of living.