An Advantage of Online Advertising Such as Offered Through Google

question 277

Multiple Choice

An advantage of online advertising such as offered through Google is that it is ________,which allows it to immediately assess its

• A)objective;measurability.
• B)measurable;effectiveness.
• C)unbiased;impartiality.
• D)detached;measurability.
• E)independent;traceability.

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Definitions:

MRP = MRC Rule

The principle that to maximize profit (or minimize losses), a firm should employ the quantity of a resource at which its marginal revenue product (MRP) is equal to its marginal resource cost (MRC), the latter being the wage rate in a purely competitive labor market.

Profit-maximizing Firm

A company that adjusts its production and sales levels to achieve the highest possible profit based on its cost structure and market price.

MRP = MRC

An equality suggesting that the marginal revenue product (additional revenue from one more unit of an input) equals the marginal resource cost (cost of acquiring one additional unit of the input).

Resource Price

The cost associated with acquiring resources needed for production, such as labor, land, and capital.