The ________ Measure Most Closely Ties the Cost of the Social

question 73

Multiple Choice

The ________ measure most closely ties the cost of the social media ad to the sales revenues the ad generates.

• A) cost-per-click
• B) cost-per-thousand
• C) fixed-fee-rate
• D) cost-per-view
• E) cost-per-action

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Definitions:

Defenses

Psychological mechanisms a person uses unconsciously to protect themselves from anxiety-inducing thoughts or feelings.

True Thoughts

Genuine or authentic reflections, beliefs, or considerations held by an individual.

Blind Pane

The pane in the Johari Window that contains everything other people can see about you, but you can’t see yourself.

Johari Window

A model that is used to improve understanding between individuals within a group. It represents self-awareness and mutual understanding among individuals.