A Salesperson Who Specializes in Identifying, Analyzing, and Solving Customer

question 2

Multiple Choice

A salesperson who specializes in identifying, analyzing, and solving customer problems and brings know-how and technical expertise to the selling situation, but often does not actually sell products and services is referred to as a

• A) specialized order taker.
• B) designated order getter.
• C) missionary salesperson.
• D) sales engineer.
• E) sales technician.

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Definitions:

Service Mark

A trademark used in the United States to identify and protect the services provided by a business, rather than the goods it produces.

Brand Name

The distinctive title by which a product or company is known, often protected as a trademark.

Recognizable Logo

A distinctive graphic design, symbol, or emblem used to identify a company, brand, product, or service.

Trade Secrets

Information that is not known to the public and is protected by a company to maintain competitive advantages, such as recipes or manufacturing techniques.