The Primary Way in Which Relationship Selling Creates Customer Value

question 63

Multiple Choice

The primary way in which relationship selling creates customer value is by

• A) assigning a single sales representative to a single customer.
• B) maintaining a long-term connection involving mutual respect and trust.
• C) guaranteeing fair and equitable prices for each client regardless of the size of the purchase.
• D) providing cumulative discounts based on customer loyalty and the length of the customer relationship.
• E) guaranteeing fair and equitable sales practices for each customer regardless of the frequency of the purchase.

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Definitions:

Half-lives

The time required for half of a particular substance or entity to undergo a process, such as radioactive decay.

Dike Unit

A geological feature consisting of a vertical or steeply inclined sheet of rock that formed from magma intruding into cracks or fissures within the earth's crust.

Mortality Table

A statistical table showing the probability of death for individuals at each age, used by insurance companies to determine premiums.

Probability

A measure of the likelihood that an event will occur, expressed as a number between 0 and 1, where 0 indicates impossibility and 1 indicates certainty.