In the Marketspace,consumers Can Tell Marketers Specifically What Their Requirements

question 47

Multiple Choice

In the marketspace,consumers can tell marketers specifically what their requirements are,making possible the customization of a product or service to fit their exact needs.This means that marketers can use electronic commerce to enhance customer value by providing

• A)place utility.
• B)form utility.
• C)time utility.
• D)possession utility.
• E)product utility.

---

Definitions:

Social Phenomena

Events, behaviors, or structures within society that are observable and influence or are influenced by various societal factors.

Product And Design

The process of creating and developing a new product to meet market demand, including aspects of aesthetics, functionality, and usability.

Promotional Methods

Various strategies and approaches used by businesses to communicate the benefits of their products or services to their target audience.

BrandDynamics Model

A framework used in marketing to assess and predict consumer loyalty and brand strength over time.