One Reason Follow-Up Is So Important Is That Research Shows

question 273

Multiple Choice

One reason follow-up is so important is that research shows that the cost and effort to obtain repeat sales from a satisfied customer is roughly ________ that necessary to gain a sale from a new customer.

• A) one-quarter
• B) one-half
• C) the same as
• D) twice
• E) triple

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Definitions:

CAFR

Comprehensive Annual Financial Report; a set of government financial statements that goes beyond the requirements of generally accepted accounting principles, including details on all funds and activities.

Introductory

Refers to the initial stage or beginning phase of a process, policy, or product.

Modified Approach

An alternative accounting method allowing certain assets to be reported at historical cost rather than being continuously adjusted for market valuation.

Infrastructure Assets

Long-term physical assets that are foundational for providing public services, such as roads, bridges, water systems, and utilities.